Toothbrushes

As someone who runs my own business, I’m used to making difficult decisions. However, today I found myself facing one of the most challenging decisions I’ve made in a while. That’s right - I went to buy a new toothbrush.

Before you laugh, just consider what a complicated decision it has become to choose a new toothbrush. I spent several minutes pondering, bemused, in the supermarket aisle because I couldn’t decide between green and blue, soft and firm, springy head or non-springy head, tongue cleaning or non-tongue cleaning…

What I found particularly funny, other than imagining the sight of me scratching my head infront of the toothbrushes, was some of the marketing on the toothbrush boxes themselves. For example, the toothbrush that I ended up buying (because it was on special offer) was labelled as ‘professional’. Now, what exactly does that mean - can I call myself a professional tooth brusher? There seems little justification for being awarded this title. Surely I should have attended a training course, passed an exam and been presented with a certificate before achieving such an important honour?

Having graciously accepted this title (by agreeing to pay £2.50), I wonder whether it’s time for me to update my CV to include “professional tooth brusher?” Perhaps I could also include the fact that I do a ‘professional’ job of wiping my own backside too? (though I do say so myself!)

Onto another point now, regarding product marketing. I bought some toilet rolls today and on the packaging was a big star containing the text “Voted product of the year - consumer survey of product innovation 2009”. Have I been transported back in time several centuries? According to Wikipedia, “the first documented use of toilet paper in human history dates back to the 6th century AD, in early medieval China.” So, they seem a little late in recognising this fantastic “innovation” (and, lets be honest, our bottoms wouldn’t be the same without it). One wonders what other products of ingenuity received awards at the same time - the wheel, the cocktail stick and the hairpiece, perhaps?

I can imagine that the 2010 awards will see another ‘hard fought’ competition, with the innovation of the year being something like… ah, yes, that new concept called the ‘bar of soap’…